NEW YORK, Aug. 6, 2013 /PRNewswire/ -- Annalect, the data driven marketing technology division of Omnicom Media Group, has named Erin Matts Chief Marketing Officer. In this newly created role, Matts will direct all sales and marketing efforts for Annalect worldwide, and will be responsible for defining the data platform's value proposition in the marketplace. (Photo: http://photos.prnewswire.com/prnh/20130806/NY59486) A veteran of the media and advertising industry, with a background that includes agency, global branding and publisher roles, Matts joins Annalect from Glam Media, where she served as SVP, Chief Digital Marketing officer. Her previous experience includes a stint at Anheuser-Busch InBev as Global Director Digital Connections, tasked with elevating the brewer's consumer position and engagement on all digital platforms; and an earlier tour of duty with Omnicom Media Group, where as Chief Digital Officer for OMD she played a critical role in establishing the agency as an industry leader in emerging media platforms. "In a complex category, the competitive advantage belongs to those who can replace chaos with clarity – a skill in which Erin Matts is singularly adept," says Annalect CEO Scott Hagedorn. "As someone who has helped top global brands navigate and leverage new marketing technologies, she's ideally suited to the task of defining and driving both the Annalect and the broader Big Data value propositions." Matts joins a roster that includes more than 400 digital and analytic professionals worldwide, charged with leveraging consumer insights and media data to increase the efficiency and impact of marketers' media investments. Commenting on her new role, Matts says, "Today there are no two words that can inspire more excitement – or more panic – in our industry than 'big data.' With the explosion in accessible data leaving marketers teetering on the edge between promise and paralysis, my remit as CMO is clear: prove that Annalect's combination of solutions and services is the tipping point that will put them solidly in the promise zone of increased revenue, customer retention and enhanced media ROI."