KANSAS CITY, Mo., Aug. 6, 2013 (GLOBE NEWSWIRE) -- Cerner (Nasdaq:CERN) announces that Blue Cross Blue Shield of Massachusetts (BCBSMA), rated among the nation's best health plans for member satisfaction and quality, has selected Cerner Wellness as their new wellness engagement technology partner. BCBSMA chose Cerner Wellness to benefit from its flexible program design and ability to deliver customizable, incentive programming for employers in the market while also leveraging existing assets. Cerner participated in a highly-competitive selection process held by the Massachusetts-based health plan for a wellness technology solution during the spring of 2013. "We understand each employer has a unique set of programmatic requirements based on the health profile of their employee population," said Cathy Hartman, vice president of prevention and wellness at BCBSMA. "We believe it is imperative to the success of a wellness program to take into consideration these unique needs when designing and implementing a wellness solution. Cerner's wellness platform gives us the flexibility to do this, while providing the end-user with a dynamic, intuitive and seamless wellness experience." The Cerner Wellness platform will be introduced to BCBSMA clients in January 2014, playing an integral role in a series of enhancements the health plan is making to its wellness offering to be rolled out that same year. "We are very excited to partner with Blue Cross Blue Shield of Massachusetts, one of the premier health plans in the country," said Ken Kaufman, vice president and general manager of Cerner Wellness. "Our mission is to provide clients with an elegant, flexible and scalable wellness engagement solution. Cerner Wellness will not only expand BCBSMA's existing wellness resources and deliverables, but also allow them complete control of when and how those resources are presented at the individual level, making it contextual and prescriptive for the end user. They can now leverage our platform to drive greater population health management opportunities."