- Genre-based Recommendations: These recommendations are based on customers’ favorite categories, determined by their viewing history.
- Customers who watched this also watched: This feature utilizes aggregate viewing behavior as a predictor of what customers will enjoy.
- Your Store: This is a destination where customers receive personalized movie and TV recommendations based on their tastes and preferences.
(NASDAQ: AMZN)—The National Academy of Television Arts & Sciences will be recognizing Amazon Instant Video with a 2013 Technology & Engineering Emmy Award for its work on Personalized Recommendation Engines for Video Discovery. This is Amazon’s first-ever Emmy Award. A longtime pioneer in personalized recommendations technology, Amazon Instant Video is receiving the award for its development of tools and algorithms that enable customers to easily find and discover videos that cater to their tastes and preferences, creating unique and personalized entertainment experiences. “Our goal is to give customers the best possible movie and TV watching experience. That means both enabling customers to find exactly what they’re looking for and helping them discover new TV shows and movies in a personalized way,” said Bill Carr, Vice President of Music and Video for Amazon. “We’ve made it effortless to discover new content they’ll love, and we will continue to innovate on behalf of our customers to make it even easier and more enjoyable to explore all of the great movies and TV shows on Amazon.” Amazon Instant Video’s personalization and recommendations features include Video Finder, which enables customers to quickly find relevant movies and TV shows through novel classifications based on mood and topic—such as “Dystopian,” “Love,” “Zombies,” and “Revenge”—distinctively ordered by customers’ unique viewing habits and likes. Amazon’s award-winning video recommendation technology also includes unique tools, such as: