VIRGINIA BEACH, Va., Aug. 2, 2013 /PRNewswire/ -- Ninety percent of kids don't eat the recommended amount of veggies each day and summer is an ideal time to try a new and more playful approach. On Friday, August 2nd, Birds Eye Vegetables is inviting families stationed at Oceana Naval Base to "play with their veggies" and help kids eat healthier as part of its national summer-long campaign to encourage kids to eat more vegetables. (Logo: http://photos.prnewswire.com/prnh/20130802/NE57211LOGO) The Play with Your Birds Eye Veggies outdoor event will be held from 9 a.m. – 9 p.m. at the Oceana NAS Commissary and will both show kids how fun eating veggies can be as well as inspire families to turn up the dinnertime fun at home. Parents and kids can pit carrot against broccoli in a wacky, action-packed stationary bike race, create their own silly veggie self-portrait on a plate, get nutrition advice from a Registered Dietitian, and take home a free gift bag with kid-friendly veggie meal ideas. The event is part of a summer-long national program led by Jennette McCurdy, star of Nickelodeon's hit show, Sam & Cat. McCurdy and Birds Eye are encouraging families across the country to get out and play more and eat healthier this summer by Rewriting the Dinnertime Rules. The multi-week challenge puts more play on the plate by inviting families to play with their food and, more specifically, their Birds Eye veggies. Families can get involved with the program at www.birdseye.com or www.facebook.com/BirdsEyeVegetables. At the August 2nd event, one local Virginia Beach military family will win a trip to Nickelodeon's 10 th annual Worldwide Day of Play this fall. Rewriting the Rules Inspiration McCurdy and Birds Eye have the following suggestions for getting started Rewriting the Dinnertime Rules. These rules are only the beginning, McCurdy says. "Kids have endless imagination—veggie tacos, veggie faces, veggie 'try' outs and on and on. Rewriting the rules means letting them put the fun in the picture. I had so much fun filming as I played with my Birds Eye veggies, so I hope kids will watch my videos and they will provide inspiration!"