Kellogg Company (K): Today's Featured Food & Beverage Laggard

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Kellogg Company ( K) pushed the Food & Beverage industry lower today making it today's featured Food & Beverage laggard. The industry as a whole closed the day up 1.5%. By the end of trading, Kellogg Company fell $0.80 (-1.2%) to $65.44 on heavy volume. Throughout the day, 3,862,323 shares of Kellogg Company exchanged hands as compared to its average daily volume of 1,646,400 shares. The stock ranged in price between $65.05-$66.11 after having opened the day at $66.00 as compared to the previous trading day's close of $66.24. Other companies within the Food & Beverage industry that declined today were: China Marine Food Group ( CMFO), down 8.4%, Cal-Maine Foods ( CALM), down 3.0%, Origin Agritech ( SEED), down 2.3% and Coffee Holding Company ( JVA), down 1.9%.

Kellogg Company, together with its subsidiaries, manufactures and markets ready-to-eat cereal and convenience food products primarily in North America, Europe, Latin America, and the Asia Pacific. Kellogg Company has a market cap of $24.4 billion and is part of the consumer goods sector. Shares are up 18.6% year to date as of the close of trading on Wednesday. Currently there are 3 analysts that rate Kellogg Company a buy, 1 analyst rates it a sell, and 13 rate it a hold.

TheStreet Ratings rates Kellogg Company as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, solid stock price performance, expanding profit margins and notable return on equity. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the positive front, Boulder Brands ( BDBD), up 15.5%, Boston Beer Company ( SAM), up 14.1%, Pilgrims Pride ( PPC), up 7.0% and Craft Brew Alliance ( BREW), up 6.4% , were all gainers within the food & beverage industry with Coca-Cola ( KO) being today's featured food & beverage industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the food & beverage industry could consider PowerShares Dynamic Food & Beverage ( PBJ) while those bearish on the food & beverage industry could consider PowerShares DB Agriculture Sht ETN ( ADZ).

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