Clorox Company (CLX): Today's Featured Consumer Durables Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Clorox Company ( CLX) pushed the Consumer Durables industry lower today making it today's featured Consumer Durables laggard. The industry as a whole closed the day up 0.8%. By the end of trading, Clorox Company fell $1.11 (-1.3%) to $84.83 on heavy volume. Throughout the day, 2,005,649 shares of Clorox Company exchanged hands as compared to its average daily volume of 898,600 shares. The stock ranged in price between $84.38-$86.93 after having opened the day at $86.77 as compared to the previous trading day's close of $85.94. Other companies within the Consumer Durables industry that declined today were: Global-Tech Advanced Innovations ( GAI), down 4.9%, Furniture Brands International ( FBN), down 4.7%, Kid Brands ( KID), down 4.3% and Appliance Recycling Centers Of America ( ARCI), down 3.7%.

The Clorox Company manufactures and markets consumer and professional products worldwide. Clorox Company has a market cap of $11.3 billion and is part of the consumer goods sector. Shares are up 17.5% year to date as of the close of trading on Wednesday. Currently there is 1 analyst that rates Clorox Company a buy, 1 analyst rates it a sell, and 12 rate it a hold.

TheStreet Ratings rates Clorox Company as a buy. The company's strengths can be seen in multiple areas, such as its notable return on equity, revenue growth, good cash flow from operations, increase in stock price during the past year and expanding profit margins. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated.

On the positive front, Sony Corporation ( SNE), up 4.4%, Herman Miller ( MLHR), up 3.6%, Brunswick Corporation ( BC), up 3.3% and Ballantyne Strong ( BTN), up 3.2% , were all gainers within the consumer durables industry with Fossil Group ( FOSL) being today's featured consumer durables industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider Consumer Discretionary Sel Sec SPDR ( XLY) while those bearish on the consumer durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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