NEW YORK ( TheStreet) -- A week after Facebook ( FB) surprised Wall Street to the upside, LinkedIn ( LNKD) will try to do the same. Jim Cramer of TheStreet tells "Mad Money" research director Nicole Urken what LinkedIn has to do in order to impress.

Facebook reported impressive advertising revenue on strong mobile results. LinkedIn, which reports earnings on Thursday after the close, will need to have strong ad revenue, as well.

Although the company has a very good subscription model, it "bores" investors, according to Cramer. For the big upside move to occur, the company needs to blow out the advertising numbers.

However, he did say that LinkedIn is not a cult stock, such as Netflix ( NFLX) or Amazon ( AMZN), because it trades off of actual earnings figures.

He added that LinkedIn needs to show that the increased spending is helping to improve operating results, something that dogged the stock last quarter. Urken added that an improved labor market should help the company, as well.

-- Written by Bret Kenwell in Petoskey, Mich.

Bret Kenwell currently writes, blogs and also contributes to Robert Weinstein's Weekly Options Newsletter. Focuses on short-to-intermediate-term trading opportunities that can be exposed via options. He prefers to use debit trades on momentum setups and credit trades on support/resistance setups. He also focuses on building long-term wealth by searching for consistent, quality dividend paying companies and long-term growth companies. He considers himself the surfer, not the wave, in relation to the market and himself. He has no allegiance to either the bull side or the bear side.

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