NEW YORK, Aug. 1, 2013 /PRNewswire/ -- Porter Novelli announced today that Loretta Markevics, executive vice president, director, Strategic Planning, Analytics & Research, has been honored by PRWeek as one of the industry's most influential communications thought leaders under the age of 40. The magazine's annual "40 Under 40" list profiles the young professionals whose innovative work serves as a powerful look at the future of the industry. Markevics is an executive leader on Porter Novelli's Strategic Planning, Analytics & Research team, responsible for global communication strategy on key existing businesses and for providing strategic counsel for new business briefs. She uses the unique combination of her experience, together with insights generated through her partnership with Porter Novelli's research and global digital and social analytics teams, to bring real-time, cutting-edge insights to bear for clients. "Loretta is an exceptional talent with an absolute commitment to the power of strategy and research to drive measurable results for clients," said Karen van Bergen, CEO, Porter Novelli. "In addition to her client work, her contributions to the growth and success of our Strategic Planning, Analytics & Research department have been immeasurable, including working to unite planning and analytics under a cohesive offering and developing new tools to help drive precision in messaging. "Loretta truly personifies Porter Novelli's ideal talent: she is a leader and innovator in strategic planning, and deeply committed to the success of her clients. I am delighted that the industry has recognized Loretta for her achievements," van Bergen added. Markevics was a lead architect behind the development of PN Influence Modeling, a proprietary offering which brings predictive, scientific rigor to communications program development in order to maximize tactical impact. Launched in May 2013, PN Influence Modeling identifies which combination of content, delivery channels and stakeholders will have the best potential to influence a specific target audience to action. She also spearheaded Porter Novelli's recent global brand repositioning and partnered with the executive planning team to revamp Porter Novelli's communication planning process. "Loretta is incredibly deserving of this award, and has an innate passion for sparking change on behalf of clients," added Darlan Monterisi, executive vice president, managing director, Porter Novelli New York. "She is viewed by her clients – and her colleagues at Porter Novelli – as a trusted advisor, counselor and advocate for what is right for the business. I am so proud to have Loretta on our team." Prior to joining Porter Novelli, Markevics spent three years with McCann Erickson in New York as senior vice president, strategic planner. She led global strategic planning initiatives for Black & Decker, Cadbury (Dentyne), Pfizer, Novartis & Galderma. Before that she was a partner, Strategy, with Grey Group/G2 Worldwide, New York, where she created strategic branding solutions for clients including Procter & Gamble, Coca-Cola, Absolut and Level. Earlier in her career she was with Colangelo in Darien, Conn.; 141 Communicator NY (currently OgilvyAction); and Bates Advertising. Markevics has won many awards during her career, including the Silver Jay Chiat Award for her work on Dentyne, and Effies for contributing to work on campaigns for Sauza Tequila, Schick and Guinness.