BOSTON, Aug. 1, 2013 /PRNewswire/ -- Beginning today, Zipcars will be available by the hour or by the day for residents, businesses and visitors in Denver. The service offers a smart, affordable and convenient alternative to car ownership for savvy consumers; an alternative to pricey fleet vehicles for businesses; and a fun and flexible option for people who need occasional access to a different type of car, such as a convertible, hybrid, pickup or SUV. (Logo: http://photos.prnewswire.com/prnh/20111118/MM09809LOGO) "The city of Denver has long been a leader in sustainability so we're thrilled to now bring our 'wheels when you want them' to the Mile High City," said Mark Norman. "Thanks to the city's support we're able to offer a wide variety of vehicles parked at incredibly convenient locations, making it easier than ever to shop at Costco, head out for a hike with friends, or simply feel the breeze from a convertible." Zipcar's simple hourly and daily rates include gas, reserved parking spots, insurance, roadside assistance and up to 180 miles of driving per day. More than 30 Zipcars can be reserved from a minute up to a year in advance, for as short as an hour or for multiple days, giving members a flexible and reliable option for transportation. Rates start as low as $9 per hour and $73 per day (24 hours). Information on membership and an application are available at the website at www.zipcar.com/denver. Thanks to the city of Denver as part of its plan to encourage sustainable transportation, seven Zipcars will be conveniently parked in curbside spots in the downtown area. In addition, Zipcars will be parked at centrally located private lots and garages throughout the city and at the Denver International Airport.