Lorillard Inc. (LO): Today's Featured Consumer Goods Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Lorillard ( LO) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods laggard. The sector as a whole closed the day up 0.4%. By the end of trading, Lorillard fell $0.69 (-1.6%) to $42.53 on heavy volume. Throughout the day, 5,284,708 shares of Lorillard exchanged hands as compared to its average daily volume of 3,403,300 shares. The stock ranged in price between $42.31-$43.29 after having opened the day at $43.23 as compared to the previous trading day's close of $43.22. Other companies within the Consumer Goods sector that declined today were: ACCO Brands ( ACCO), down 9.1%, SGOCO Group ( SGOC), down 6.3%, China Automotive Systems ( CAAS), down 6.1% and Orbital Corporation ( OBT), down 5.0%.

Lorillard, Inc. manufactures and sells cigarettes in the United States. The company operates through two segments, Cigarettes and Electronic Cigarettes. The Cigarettes segment manufactures and sells cigarettes. Lorillard has a market cap of $16.2 billion and is part of the tobacco industry. Shares are up 11.1% year to date as of the close of trading on Tuesday. Currently there are 2 analysts that rate Lorillard a buy, 1 analyst rates it a sell, and 7 rate it a hold.

TheStreet Ratings rates Lorillard as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, growth in earnings per share, expanding profit margins, increase in net income and increase in stock price during the past year. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

On the positive front, China Shengda Packaging Group ( CPGI), up 13.2%, Wabash National Corporation ( WNC), up 11.8%, SodaStream International ( SODA), up 11.6% and Herbalife ( HLF), up 9.1% , were all gainers within the consumer goods sector with Constellation Brands ( STZ) being today's featured consumer goods sector leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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