Jamba Juice Company (NASDAQ: JMBA), a leading healthy, active lifestyle brand announced today that the Company is reaffirming its plans to expand its recently launched juice platform across its stores. This May, Jamba launched a new line of juices blended with a unique selection of whole foods such as kale, beets, and cucumbers, made available in a handful of select stores including its Santa Monica location, where the launch was formally heralded. Today’s announcement signifies the Company’s high level of satisfaction with consumer reception of the juices and its plans to further incorporate blended whole foods as a key component of the brand’s future growth.
“We are pleased with the progress we’ve made so far in the expansion of our new fresh juice platform and our continued innovation in incorporating blended whole foods into our products,” said Jamba Juice chairman, president and CEO James D. White. “Jamba is committed to providing healthier options for consumers, and our new fresh juice line gives consumers interested in juicing a convenient and great-tasting solution.”The company also cited its continued interest in supporting better health in children, noting that kids nationwide consumed over 277,000 servings of fruits and/or veggies through Jamba Kids™ smoothies that were distributed on Jamba’s Free Jamba Kids™ Smoothie Day last Saturday July 27th. About Jamba Juice Company Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of April 2, 2013, there were 820 Jamba Juice store locations globally. Jamba is a proud sponsor of “Team Up for a Healthy America” in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba’s Guest Services team at 1-866-4R-FRUIT (473-7848).