Mobile Media Summit 2013, MediaShift booth #11 – As mobile usage among consumers continues to skyrocket, brand advertisers are seeking ways to reach qualified audiences at specific locations. To address this opportunity, MediaShift, Inc. (OTCBB: MSHF), a leading digital advertising technology company, today announced the immediate availability of a new mobile engagement platform that enables brands to reach travelers while at airports and hotels. Through this immersive, end-to-end platform, brands can now target and remarket to this highly-desirable audience throughout the entire browsing session. Brands are seamlessly integrated into a user experience through sponsorship and native advertising opportunities. The company’s mobile network currently reaches more than 7.5 million unique users per month. MediaShift launches the mobile engagement platform with several travel advertisers, including HotelTonight, a mobile app innovator that offers same-day hotel deals. “At HotelTonight our focus is to enable spontaneity through seamless and beautiful mobile experiences. MediaShift’s unique mobile platform allows us to both engage with an on-the-go audience, while also providing value to the customer,” said Adam Grenier, director of mobile marketing, HotelTonight. Beyond the benefits to advertisers, the mobile engagement platform is a monetization tool for WiFi operators. With the paid access model collapsing, the platform enables WiFi operators to create new revenue streams from advertising that will help facilitate free Internet connectivity for their customers and offset the costs of upgrading network infrastructure. The platform is currently being deployed at airports and hotels in partnership with the WiFi operators in these locations. MediaShift offers WiFi operators what it believes is the only patented solution that monetizes WiFi networks at both sign-in and while surfing through pre-roll and interstitial videos. MediaShift further differentiates itself from competitors by leveraging existing relationships with leading travel publishers to embed unique content, tools, and functionality to improve the travel experience. “The mobile engagement platform is seamless to users, engaging for brands, and provides attractive revenue per user session for WiFi partners,” said MediaShift President Brendon Kensel. “This represents MediaShift’s ongoing commitment to enhance the traveler experience and offer advertisers access to new channels that reach the rapidly growing mobile consumer audience.”
The mobile monetization platform offers advertisers a variety of engagement tools to reach a qualified audience at the point of influence, whether on their tablet or smartphone. Advertising products currently available on the platform include:
- App download – Brands can deliver user targeted free apps to more than 7.5 million monthly mobile users.
- Mobile video – Brands can reach a captive, targeted mobile audience with mobile video throughout a user’s WiFi session.
- Lead generation – Enables brands to grow their fan base via social engagement and other lead generation initiatives.
- Location-based deals – Brands can target consumers based on actual location providing advertisers real-time opportunities to drive retail traffic and purchases.