Rouse Properties, Inc. (NYSE: RSE), a national owner and operator of enclosed regional malls, today announced it has commenced an extensive cosmetic renovation to reposition Mall St. Vincent as one of the leading retail and restaurant destinations in the greater Northwest Louisiana marketplace.
Rendering of planned renovation at Mall St. Vincent (Source: Rouse Properties)
The repositioning will encompass a complete interior make-over, and a transformation of the outside of the mall into a new and engaging streetscape, complete with flagship restaurants with outdoor patios interwoven with exciting and new retailer concepts. Highlights of the project will include the creation of two, forty-five foot high glass cube enclosures at each of the main entrances, and a renovated center court. Other enhancements to Mall St. Vincent will entail numerous cosmetic upgrades to the center’s common areas, including new tile flooring, improved lighting, soft seating and higher end finishes and amenities. Free WiFi will also be available throughout the mall. “This renovation is part of our strategy to reposition Mall St. Vincent as the dominant, higher-end retail and restaurant destination in the Shreveport-Bossier City market and the larger Northwest Louisiana trade area,” said Benjamin Schall, Chief Operating Officer of Rouse Properties. “We will be creating a retail experience that is unique for this marketplace, and one that offers a modern and vibrant atmosphere for our customers and retailers.” Located directly off of Interstate 49, Mall St. Vincent is a 530,000 square foot, single-level, enclosed mall serving the Shreveport/Bossier City market, an area that attracts more than seven million visitors each year. Mall St. Vincent is anchored by Dillard’s and Sears and is home to existing national retailers such as Victoria’s Secret, American Eagle, GAP and Hollister. The renovation at Mall St. Vincent will be supported in part by an additional one percent sales tax enacted by the City of Shreveport earlier in 2013.