BELLEVUE, Wash., July 30, 2013 /PRNewswire/ -- Outerwall Inc. (Nasdaq: OUTR), formerly Coinstar Inc., a leader in automated retail, today released its second annual corporate social responsibility (CSR) report, which outlines its 2012 efforts to cultivate an exceptional workplace, support local communities and manage environmental impacts. The report is now available online at outerwall.com/responsibility. (Logo: http://photos.prnewswire.com/prnh/20130701/AQ41388LOGO) Outerwall's 2012 report is the product of a vision born in 2010, when the company established a dedicated CSR office to prioritize its social and environmental efforts. Outerwall developed an aggressive plan to benchmark performance, set targets and track progress, which led to the release of its first CSR report last year. Since that time the company has implemented initiatives to further integrate CSR into all areas of its business. "At Outerwall our approach to corporate responsibility stems from our inventive and inclusive culture," said J. Scott Di Valerio, chief executive officer at Outerwall. "We view the company as part of an interdependent ecosystem, which includes our employees, business partners, customers and communities. As we gain a better understanding of how our actions impact others, we're striving for continuous improvement and exploring new ways to create shared value." In 2010, Outerwall set a goal to reduce its greenhouse gas emissions intensity by 5 percent by 2012 and by 15 percent by 2015. Over the past three years, the company has primarily focused on transportation used to service its kiosks, which accounts for nearly two-thirds of its overall carbon footprint. In 2012, Outerwall's Coinstar business continued to expand its use of hybrid vehicles, which now represent 64 percent of its passenger fleet. Additionally, the company's Redbox logistics team gained efficiencies through route optimization, which resulted in a 36 percent reduction in miles driven per kiosk. Coupled with other efforts, these initiatives enabled Outerwall to achieve a 20 percent emissions reduction last year, exceeding its 2015 goal ahead of schedule.