Cloud-based and built on an open architecture that allows Williams Interactive to incorporate premium gaming and non-gaming third party content, the Play4Fun Network platform is flexible and scalable to accommodate both the short- and long-term needs of the Company’s casino partners. Williams Interactive is currently engaged with a number of industry-leading content providers interested in utilizing the platform’s API to integrate their premium content – from Bingo to Table Games and more – to provide additional games and tools with which casinos can engage their diverse player types and preferences. Additional content for the Play4Fun Network will be announced as it becomes available.Orrin Edidin, President of WMS Industries and President & Chief Executive Officer for Williams Interactive, said, “We’re excited to launch our new Play4Fun Network platform with a forward-thinking operator like Snoqualmie Casino who sees the potential benefits to their operation from the convergence of land-based and online gaming options. With our enhanced free-play iGaming and Marketing platform, we are providing traditional casinos the capabilities needed to expand their brand online and begin building their own social player communities. Our comprehensive online solution provides access to the types of games players enjoy when they visit the casino floor; and, by seamlessly integrating with a casino’s player-loyalty program, our platform provides the functionality to engage players between casino trips.” Tim Barker, Chief Gaming Officer with Snoqualmie Casino, added, “We’re thrilled to be the first casino in Washington State to offer this level of entertainment to our players where they spend time beyond the walls of our casino – on their computers, tablets and smart phones. We expect the engaging online casino content and all-new marketing capabilities at our disposal through our Play4Fun Network platform will allow us to continue our proud tradition of providing great gaming entertainment experiences to our players, enhancing their off-property experiences to drive them to us more often. We’re excited to leverage the easy-to-use marketing functionality to provide our players the customized and personalized attention they have come to expect from us between their visits to our casino, and see their engagement with our brand online as a key driver of significant impacts on the success of our casino floor.” Edidin concluded, “Providing great casino gaming entertainment to players through a casino-branded online site while also offering easy-to-implement management and marketing tools will enable the casino to extend their brand, grow customer loyalty and benefit from establishing an engaged online gaming community. We believe the Play4Fun Network platform provides casino operators such as Snoqualmie Casino with all of the necessary great gaming content and marketing capabilities to begin establishing themselves in the evolving online world, engaging with and marketing to players in ways never before possible.” Visit the Snoqualmie Casino Play4Fun Network desktop portal today at http://snocasino.play4funnetwork.com/, and download the native app for your iPhone from the app store at https://itunes.apple.com/us/app/snoqualmie/id638824964?mt=8 or by searching for Snoqualmie. About WMS and Williams Interactive WMS Industries Inc. is a leading supplier of innovative gaming entertainment products and services worldwide. The Company designs, develops, manufactures, distributes and markets casino games and gaming machines, video lottery terminals and interactive gaming products and services.
Williams Interactive is a global provider of premium iGaming products and services, from the white-label Play4Fun Network™ where real-money wagering is not yet allowed, to full casino Managed Services in legalized real-money wagering jurisdictions. The company possesses a robust portfolio of proven WMS Gaming slot themes including Gold Fish®, Glitz™, Super Jackpot Party® and The Wizard of Oz™ themes already popular with internet casino patrons across Europe.More information on WMS, and its subsidiaries, Williams Interactive and WMS Gaming, can be found at www.williamsinteractive.com or www.wms.com or visit the Company on Facebook®, Twitter® or YouTube®. About 888 Holdings 888 Holdings Public Limited Company (888) is one of the world’s most popular online gaming entertainment and solutions providers. 888 has been at the forefront of the online gaming industry for over a decade, allowing both players and B2B partners to enjoy a world-class gaming experience. 888’s consumer facing websites offer more than just online gaming. They are entertainment destinations, places where people can enjoy a truly interactive experience and be part of an online community that shares common interests. 888 websites provide an enjoyable customer experience in a safe and secure environment. 888 remains a leader in responsible gaming, with specialist websites dedicated to both corporate responsibility and responsible gaming.