“Ecosystems of complementary services, apps and devices are essential for a strong brand presence in wearable electronics. Open platform APIs are important for enabling apps and services to integrate data and information with wearable devices,” noted Gartner analyst Angela McIntyre, Research Director et.al, in the report Market Trends: Enter the Wearable Electronics Market With Products for the Quantified Self, published July 1, 2013. Ms. McIntyre was a featured presenter at the Wearable Tech Expo.TMCnet produced the Wearable Tech Expo and honored Plantronics with a ‘Best Application’ award based on three criteria.
- Innovative connectivity between app and device
- Demonstration of insights provided as related to the device (in this case all the motion capabilities of the device are captured)
- Market capabilities relative to the possibilities of the device as manifested through the device-app relationship
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