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Goodyear Tire & Rubber ( GT) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day down 0.6%. By the end of trading, Goodyear Tire & Rubber rose $0.26 (1.6%) to $17.04 on light volume. Throughout the day, 3,072,754 shares of Goodyear Tire & Rubber exchanged hands as compared to its average daily volume of 4,926,900 shares. The stock ranged in a price between $16.68-$17.07 after having opened the day at $16.75 as compared to the previous trading day's close of $16.78. Other companies within the Consumer Non-Durables industry that increased today were: Graphic Packaging ( GPK), up 4.6%, Herbalife ( HLF), up 3.6%, American Apparel ( APP), up 2.6% and Myers Industries ( MYE), up 1.8%.

The Goodyear Tire & Rubber Company develops, manufactures, distributes, and sells tires and related products and services worldwide. Goodyear Tire & Rubber has a market cap of $4.1 billion and is part of the consumer goods sector. Shares are up 21.3% year to date as of the close of trading on Friday. Currently there are 3 analysts that rate Goodyear Tire & Rubber a buy, 2 analysts rate it a sell, and 1 rates it a hold.

TheStreet Ratings rates Goodyear Tire & Rubber as a buy. The company's strengths can be seen in multiple areas, such as its increase in net income, notable return on equity, solid stock price performance and growth in earnings per share. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

On the negative front, Tufco Technologies ( TFCO), down 7.5%, Xerium Technologies ( XRM), down 7.2%, Swisher Hygiene ( SWSH), down 6.6% and Northern Technologies International ( NTIC), down 4.2% , were all laggards within the consumer non-durables industry with Coach ( COH) being today's consumer non-durables industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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