In contrast, imposing an ad-hoc spectrum rule limiting carrier participation in the 600 MHz auction is likely to complicate and delay the auction despite bipartisan agreement -- at the FCC, in the Obama Administration and in Congress -- that speed is vital for allocating urgently needed spectrum to meet consumers' needs. Good spectrum policy is about continuing to provide the best wireless service in the world so we stay connected 24/7 without delays, dropped calls or slow downloads. That keeps us happy, and for some of us, even spoiled. It requires designing an auction in which every qualified bidder has a chance to acquire the spectrum needed to satisfy its customers. It means keeping auction rules "simple," as FCC Commissioner Jessica Rosenworcel has suggested. To promote competition and innovation in the long run, it means addressing the spectrum screen in a separate rulemaking through an open process with public input.