BANGALORE, India, July 29, 2013 /PRNewswire/ -- IBM (NYSE: IBM) today announced that IT infrastructure services and solutions provider ESDS has selected IBM PureSystems to bring greater business efficiencies in their cloud architecture as well as provide hosting services for customers. (Logo: http://photos.prnewswire.com/prnh/20090416/IBMLOGO) Facing a growing number of customers in need of additional hosting services, ESDS required an integrated and scalable system for its cloud offerings. Many of these cloud offerings are supporting banks and mobile text and voice messaging apps through both private and hybrid models, which experience unpredictable growth. ESDS needed an infrastructure which could be rapidly expanded and seamlessly integrated with their existing solutions. More importantly, they wanted a single vendor that could meet their business needs and avoid integration issues that can result from using multiple vendor products in a datacenter environment. "We selected IBM's Smarter Computing approach and PureSystems as it was the best platform to meet our business needs," said Piyush Somani, CEO/MD, ESDS. "The combination of IBM's technical expertise and focus on driving innovation with advanced technologies will enable us to grow our business. "Additionally, IBM PureFlex offers a compelling value proposition designed to scale on-demand, depending on our business needs. Life cycle of the product we were considering was another important criteria for us. PureFlex was our only option to have a scalable and flexible cloud infrastructure which can last for the next 10 years." ESDS selected IBM PureSystems over Dell and HP after a thorough review of overall capabilities. PureSystems offered the scale-in system design, cloud-ready architecture, longer life cycle and easy scalability that ESDS needed. With the addition of Flex Systems Manager, ESDS can now control their entire IT infrastructure including compute, storage, network and other capabilities, from a single window pane. This has simplified their overall management capabilities and cut down infrastructure costs.