SHANGHAI, July 29, 2013 /PRNewswire/ -- HOTELEX Shanghai 2014 is announcing the official kick-off for its sales. The new expo will cover 12 halls in the Shanghai New International Expo Center. Tailor-made themed sections will bring you ample business opportunities. As one of the largest, most effective and highest level exhibitions in the hospitality industry, HOTELEX Shanghai is always concerned with the implementation of innovative elements and green concepts. As the main part of HDD（Hotelex, Deco & Design), it contains 10 differently themed sectors including Catering Equipment & Supply, Bakery and Ice Cream, Tableware, Textile, Appliance & Amenities, IT & Security, Fitness & Leisure, Food & Beverage, Coffee & Tea, and Wine & Spirits. HOTELEX has led hospitality industry trends for 22 years and will continue to provide a one-stop purchasing and information platform for hospitality professionals. (Photo: http://www.prnasia.com/sa/2013/07/26/20130726185624261908.html ) Nowadays, the service industry is enjoying unprecedented development led by catering and entertainment, and yearly income has reached 2.0543 trillion RMB, with year-on-year growth at 16.9 percent. The public catering market has excellent prospects of maintaining a strong development momentum. The outlook for the hotel and catering industry is also affected by constantly changing customer service demands. The catering equipment industry is seeing booming development across China. Zhejiang manufacturers produce in the high-end, premium, brand and specialization paths while Guangdong factories set the strategy of low price, large-scale, and diversification. Domestic brands such as HEC and Sky Rainbow and foreign brands such as Convotherm, RETIGO, and Rational have faced selective evolution due to keen competition. Today, high-tech development along with low-carbon green strategies and new innovations are all driving the catering equipment industry into highly productive avenues of development. High efficiency and low energy are the future trends preferred by enterprise. Individual design, full-scale consultancy, and business guidance are also key factors comprising core competitiveness.