The Alliance is also co-ordinating a global Guinness World Record attempt for the number of people performing the 'see no evil, hear no evil, speak no evil' actions at the same time, actions chosen because in the same way the Three Wise Monkeys ignore the world around them, so the world has been ignoring viral hepatitis. With 58 teams from 25 countries around the world taking part, this is a considerable challenge but with a clear message: viral hepatitis is a silent epidemic. Know it. Confront it.Notes to the Editor World Hepatitis Alliance The World Hepatitis Alliance is a non-governmental umbrella organisation with 165 member patient groups in 66 countries. Representing 500 million people living with viral hepatitis worldwide, the Alliance strives to support and promote patient voices, to raise the profile of viral hepatitis and to establish comprehensive hepatitis strategies in all countries. The World Hepatitis Alliance has been a dominant voice in achieving various successes for people living with hepatitis, including leading the patient community in calling for the WHO resolution on hepatitis. Through better awareness, prevention, care, support and access to treatment, their ultimate goal is to work with governments to eradicate these diseases. For further information visit: http://www.worldhepatitisalliance.org World Hepatitis Day On 28 July 2013, the World Hepatitis Alliance will coordinate the sixth global World Hepatitis Day, one of only four official disease-specific health awareness days recognised by the World Health Organization (WHO) and endorsed by its 194 member states. The aim for 2013 is to raise awareness of chronic hepatitis B and C around the globe and to drive policy change for improvements in health outcomes for patients. Hepatitis B and C 500 million people are living with chronic viral hepatitis. Hepatitis B and C are 'silent' viruses, because people may experience no symptoms. If left untreated and unmanaged, hepatitis B or C can lead to advanced liver scarring (cirrhosis) liver cancer or liver failure.