By Hal M. Bundrick NEW YORK ( MainStreet)--With a bond market that's difficult to navigate, retail investors are lost, without a map and looking for direction. More than half of consumers (51%) will shop for the best price on a gas grill but only 17% will bother to shop for a bargain on a bond, according to a new study from Charles Schwab. In a fixed income market rocked by declining values and higher volatility, offering fixed income guidance may be a remarkable opportunity for financial advisors. Even the 61% of consumers who describe themselves as proficient bargain hunters are stymied when it comes to buying bonds, even though most realize that the pricing of financial products vary greatly.
Financial advisors can assist consumers by explaining how they are compensated on bond purchases and revealing any commissions, mark-ups or additional fees. --Written by Hal M. Bundrick