- Latest product from Cardtronics' ATM branding line unveiled
- New way for financial institutions to extend their ATM network
How does it work? Financial institutions have their logos added to the Preferred Branding decal located on the ATM's safe door.Is Preferred branding available as a stand-alone product? Yes, although many financial institutions will use Principal and Preferred Branding in a coordinated, complementary fashion based on their service area. Frost Bank and Texas Dow Employees Credit Union (TDECU) are already experiencing the benefits of both Principal and Preferred Branding by Cardtronics and are offering their customers and members increased fee-free access to their accounts in retail outlets. For example, Frost Bank uses Principal Branding, with a prominent Frost logo and topper, at the ATMs located in the Texas markets it serves and Preferred Branding, with a smaller logo, for ATMs located in other parts of Texas. TDECU uses Principal and Preferred Branding for ATMs located along the Texas Gulf Coast. Preferred Branding combines a 2x2 inch logo decal with the ubiquity of mobile banking and smartphones to help ensure this new type of branded ATM won't go unnoticed. To add to the appeal of the Preferred Branding offering, Cardtronics also encourages and facilitates the transfer of ATM location data into ATM locator tools to help consumers find all of their bank's or credit union's fee-free ATMs. Using mobile banking apps or standalone ATM locators, customers of Cardtronics' partner financial institutions can easily find their closest fee-free ATM, regardless of whether it's owned by their bank or credit union, or by Cardtronics. "When Cardtronics places its ATMs with America's most well-known and convenient retailers, we are constantly mindful of the importance of offering as many consumers as possible access to their funds when and where they need it," said Rick Updyke, president, North America Business Group, Cardtronics. "Preferred Branding, whether as a standalone product or as a complement to Principal Branding, is about making the convenience of Cardtronics' ATM fleet available to more financial institutions than ever before, giving them a new, cost-efficient option to expand fee-free ATM access for their customers."
Financial institutions have cumulatively branded a total of 19,000 Cardtronics-owned ATMs.About Cardtronics (Nasdaq:CATM) Making ATM cash access convenient where people shop, work and live, Cardtronics is at the convergence of retailers, financial institutions, prepaid card programs and the customers they share. Cardtronics owns/operates more than 70,800 retail ATMs in U.S. and international locales. Whether Cardtronics is driving foot traffic for America's most relevant retailers, enhancing ATM brand presence for card issuers or expanding card holders' surcharge-free cash access on the local, national or global scene, Cardtronics is convenient access to cash, when and where consumers need it. Cardtronics is where cash meets commerce. Cardtronics is a registered trademark of Cardtronics, Inc. All other trademarks are the property of their respective owners. The photo is also available via AP PhotoExpress. Contact Information: Media Relations Nick Pappathopoulos Director – Public Relations 832-308-4396 firstname.lastname@example.org Investor Relations Chris Brewster Chief Financial Officer 832-308-4128 email@example.com