As long as consumers keep going to YouTube, Google's multi-billion dollar ad business shouldn't be affected by the recent push back from advertisers, according to a Pacific Crest analyst.
The Alphabet unit can't just 'put a band aid' on advertisers' concerns, lest it risk damaging its second-largest source of advertising revenue growth.
YouTube has the resources and tools to deal with its extremist content problem. And top brands have big incentives to keep spending on the site.
While it's tempting for consumers to spend their tax refund, investing their tax dollars in an IRA or stocks now can generate a substantial amount of savings.