PITTSBURGH, July 25, 2013 /PRNewswire/ -- DICK'S Sporting Goods (NYSE: DKS), the largest U.S. based full-line sporting goods retailer, invites the community of Colonial Heights to their three-day grand opening weekend. The celebration begins on Friday, August 2 at the retailer's new Southpark Mall location, 324 Southpark Circle, and continues through Sunday, August 4. Special extended store hours will be in effect for Friday ( 8:00 a.m. to 10:00 p.m.), Saturday ( 8:00 a.m. to 10:00 p.m.) and Sunday ( 9:00 a.m. to 8:00 p.m.). Throughout the weekend, DICK'S will host a variety of giveaways, including a free Mystery Gift Card from $5 to $500 for the first 100 adults in line on Friday and Saturday, a free The North Face FLASHDRY® T-shirt for the first 100 people in line on Saturday and a free Scratch & Win card, where every card is a winner, for the first 100 adults in line on Sunday.* On Sunday, Washington Wizards point guard and Virginia Commonwealth University alum, Eric Maynor, will make an appearance from 12 – 2 p.m.** Maynor, a two-time Colonial Athletic Association Player of the Year, became the first VCU player ever selected in the first round of the NBA draft when he was chosen by the Utah Jazz in 2009. "We look forward to becoming part of the Colonial Heights community and serving all athletes by providing the equipment they need to help them excel," said Lauren Hobart, DICK'S Sporting Goods Chief Marketing Officer. The Colonial Heights location will be the retailer's 25th store in the state of Virginia and its 526th nationwide. The new store will feature over 40 in-store services performed by DICK'S certified PROS in Golf, Bike, Hunting, Fishing, Team Sports and more. Visit www.DicksSportingGoodsOnline.com/GrandOpen/ColonialHeights for more details. *NO PURCHASE NECESSARY. Purchase does not improve chance of winning. Limit one per person. See store for details.