Updated from 2:37 p.m. EDT to include additional analysis.NEW YORK ( TheStreet) -- Time Warner Cable ( TWC), said Chief Executive Glenn Britt will retire at year's end and be replaced by Robert D. Marcus, the pay-TV provider's chief operating officer. Britt, 64, who became CEO in 2001, will also resign as chairman but remain on the company's board in a non-executive role, said New York-based Time Warner Cable, which announced in a separate statement that it had replenished its share buyback program to $4 billion. Britt's impending retirement comes as Time Warner Cable is locked in a tug-of-war with CBS ( CBS) over the network's demands for higher fees to carry its programming at local television stations which it owns in New York, Los Angeles and Dallas. CBS is likely to win the battle, says Wells Fargo media analyst Marci Ryvicker, as content providers attract an increasing number of viewers to their shows. The companies agreed on Wednesday to extend the deadline on the expiration of CBS' re-transmission agreement to Monday, July 29, at 5 p.m. EDT. The extension indicates that, at very least, progress is being made to avoid a blackout of CBS programming in those three markets. Shows such as The Big Bang Theory hang in the balance. The talks are focused on the length of the agreement and the price that Time Warner Cable would be required to pay for each subscriber that receives CBS programming in those areas. At the root of the contentious negotiations lies a debate over whether network programming should be viewed as free, or whether third-parties such as cable-TV providers, should be required to pay for that content. "The cable-TV guys feel this is something that was supposed to be free, and that it's not fair to pass it on to the customers," Ryvicker said in a phone interview. "But the truth is that times have changed, and broadcasters can change their relationship with the MVPDs
"The MVPDs are balking at the price but aren't looking at the value that's being provided, that their getting more viewers," Ryvicker said. "I tend to think that content has the upper hand. They're rationale, these are two very large companies. It probably comes down to the length of a deal with CBS wanting a short deal and Time Warner wanting a longer one." CBS, she added, is very unlikely to agree to a 10-year deal as the network did with Comcast ( CMCSA) in 2010. CBS was dropping 0.6% to $52.16 on Thursday to $52.25 while Time Warner Cable was slipping 0.1% to $117.15. Elsewhere, Time Warner Cable joined with DirecTV ( DTV) to petition the Federal Communications Commission to block part of Gannett's ( GCI) proposed $1.5 billion acquisition of Belo ( BLC), the Dallas-based television company. The American Cable Association joined with the two pay-TV operators in the petition. The petition argued that Gannett is violating anti-trust provisions by creating "sidecar" companies that would allow it to shift ownership of five Belo television stations in St. Louis, Phoenix and Tucson markets to third parties, companies called Sander Operating Co. and Tucker Operating Co. Gannett currently owns the NBC station in St. Louis where Belo already holds the CBS affiliate. In Phoenix, Gannett also owns NBC while Belo holds the CW affiliate as well as a top-four rated independent station. Time Warner Cable and DirecTV charge that Gannett seeks to retain control of the stations, potentially driving up the cost in those markets of retransmission fees paid to content providers. The filing asks the FCC to either reject Gannett's planned transfer, or establish fees or other restrictions as part of the deal. The FCC is unlikely to reject the deal because of the petition, said Wells Fargo media analyst Ryvicker in an investor note. The commission, she said, is reviewing rules that oversee such arrangements and that "while wedon't take this petition lightly, we also don't anticipate a significant overhaul of the shared service agreements that have been a part of this industry for many years." Written by Leon Lazaroff in New York >To contact the writer of this article, click here: LeonLazaroff.>.