MeetMe Launches New Native Advertising Capabilities On Android

MeetMe, Inc. (NYSE MKT: MEET), the public market leader for social discovery, today announced it has released a new version of its Android application. On the heels of last week’s launch on the iPhone platform, the release of the new Android version now provides advertisers with additional native advertising units on the MeetMe app on the two leading mobile platform providers, encompassing 32 percent of MeetMe users. Now, advertisers can place native advertising on additional popular sections of the MeetMe app including in Profile and Messages. The new Android version also provides for improved navigation, an updated profile design, and a new benefit for paid subscribers of the company’s mobile subscription service, MeetMe+.

Geoff Cook, chief executive officer of MeetMe, stated, “With the launch of our new version on Android, we now extend additional mobile advertising units to the worldwide market leader in mobile market share. This is an essential build, as we believe the mobile advertising market is growing rapidly right now, and we continue to innovate to meet demand from our advertising partners for additional ways to reach MeetMe subscribers. Since first introducing native advertising this spring, we are seeing significant uptake from advertisers, as well as meaningful usage by our subscribers, all of which has translated to substantial mobile advertising traction for MeetMe.”

Mr. Cook continued, “Our new Android build, in conjunction with the iPhone build we announced last week, increases our potential native advertising inventory by as much as 3-10X. Just as importantly, we believe early results indicate that our rollout continues to deliver strong user engagement with no deterioration of user experience.

“Over the past 12 months, MeetMe has launched a number of mobile monetization products, including freemium products, a mobile subscription service, and native advertising units. The latest Android build also allows subscribers to the paid MeetMe+ service to choose and modify the design of their mobile profiles.”

About MeetMe, Inc.

MeetMe® is the leading social network for meeting new people in the US and the public market leader for social discovery (NYSE MKT: MEET). MeetMe makes meeting new people fun through social games and apps, monetized by both advertising and virtual currency. With 60% of traffic coming from mobile, MeetMe is fast becoming the social gathering place for the mobile generation. The company operates MeetMe.com and MeetMe apps on iPhone, iPad, and Android in multiple languages including English, Spanish, Portuguese, French, Italian, German, Chinese (traditional), Russian and Japanese.

Cautionary Note Concerning Forward-Looking Statements

Certain statements in this press release, including those relating to the rapid growth of the mobile advertising market, our ability to innovate to meet new demand from our advertising partners, whether our Android rollout will deliver strong user engagement with no deterioration of user experience are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The words “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “project,” “is likely,” “will,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include: the risk that the mobile advertising market will not grow, the ongoing existence of such demand, subscriber usage, and growth of our mobile advertising revenue, the risk that the launch of new products and features will not result in additional revenue, the risk that users will not accept our mobile advertising products, the risk that our new products and features will not function as anticipated, including with respect to user experience, the risk that unanticipated events affect the functionality of our mobile application with popular mobile operating systems, any changes in such operating systems that degrade our mobile application’s functionality and other unexpected issues which could adversely affect usage on mobile devices. Further information on our risk factors is contained in our filings with the Securities and Exchange Commission (“SEC”), including the Form 10-K for the year ended December 31, 2012 and the Current Report on Form 8-K filed with the SEC on May 1, 2013. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

Copyright Business Wire 2010

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