Viewers from the around the world can visit www.thepowerinside.com or www.Facebook.com/insidefilms to watch the trailer and audition to be in the film. To join the Urick team and potentially be featured in the film, people are invited to upload a photo from their computer webcam to the Facebook Page*, and the facial recognition software will add a moustache or unibrow. Viewers can also upload videos of themselves removing a moustache to join the Guardian team. These photos and videos may be incorporated into the social film episodes. Neil’s character will engage the audience through the “The Power Inside” Facebook Page. The global audience can watch the first episode online starting August 15.“When we embarked on the first social film, the concept of branded entertainment was still in its infancy, yet consumers rewarded the newness and boldness with tens of millions of views and recently with a coveted Daytime Emmy,” said Johan Jervoe, Intel’s vice president partner marketing. “We continue to push the boundaries by partnering with acclaimed Hollywood talent and experimenting with new social tools to keep the experience fresh for our fans around the world.” “Toshiba’s commitment to leading innovation is brought to life through the lens of the social film,” said Carl Pinto, vice president marketing, Toshiba America Information Systems, Inc., Digital Products Division. “We strive to inspire consumers, foster creativity among the social film fans, and promote the new wave of computing among these communities.” Follow “The Power Inside” at www.thepowerinside.com. For more information on Intel-inspired Ultrabook devices, visit: http://www.intel.com/content/www/us/en/sponsors-of-tomorrow/ultrabook.html. About Toshiba Toshiba is a world-leading diversified manufacturer, solutions provider and marketer of advanced electronic and electrical products and systems. Toshiba Group brings innovation and imagination to a wide range of businesses: digital products, including LCD TVs, notebook PCs, retail solutions and MFPs; electronic devices, including semiconductors, storage products and materials; industrial and social infrastructure systems, including power generation systems, smart community solutions, medical systems and escalators & elevators; and home appliances.
Toshiba was founded in 1875, and today operates a global network of more than 590 consolidated companies, with 206,000 employees worldwide and annual sales surpassing 5.8 trillion yen (US$61 billion). Visit Toshiba's website at www.toshiba.co.jp/index.htm.About Intel Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world's computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com. Intel, Ultrabook and the Intel logo are trademarks of Intel Corporation in the United States and other countries.*Other names and brands may be claimed as the property of others. © 2013 Toshiba America Information Systems, Inc. All product, service and company names are trademarks, registered trademarks or service marks of their respective owners. Information including without limitation product prices, specifications, availability, content of services, and contact information is subject to change without notice. All rights reserved.