Autobytel, pioneer of the automotive Internet and the company dedicated to helping automotive consumers and dealers connect online, today announced its Search Engine Marketing results (SEM) using Google AdWords ™ enhanced campaigns, which the company says helped increase conversions while reducing marketing expenses across many of its digital marketing campaigns since it began implementing enhanced campaigns this February.
- Overall Autobytel conversions increased by more than 10%
- Autobytel tablet conversions increased by 15%
- Cost-per-acquisition (CPA) held steady, or decreased, for many of Autobytel’s online marketing campaigns
- The number of Autobytel campaigns requiring manual management decreased by 30%
About Autobytel Inc.Autobytel Inc., an online leader offering consumer purchase requests, or leads, and marketing resources to car dealers and manufacturers and providing consumers with the information they need to purchase new and used cars, pioneered the automotive Internet when it launched its flagship website, www.autobytel.com, in 1995. Autobytel continues to offer innovative products and services to help consumers buy, and auto dealers and manufacturers sell, more used and new cars. Autobytel has helped tens of millions of automotive consumers research vehicles; connected thousands of dealers nationwide with motivated car buyers; and helped every major automaker market its brand online. Through its flagship website, network of automotive sites and respected online affiliates, Autobytel continues its dedication to innovating the industry’s highest quality Internet programs to provide consumers with a comprehensive and positive automotive research and purchasing experience, and auto dealers, dealer groups and auto manufacturers with some of the industry’s most productive and cost-effective customer referral and marketing programs.Investors and other interested parties can receive Autobytel news releases and invitations to special events by accessing the online registration form at investor.autobytel.com/alerts.cfm.