Directv (DTV): Today's Featured Media Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Directv ( DTV) pushed the Media industry lower today making it today's featured Media laggard. The industry as a whole closed the day down 0.3%. By the end of trading, Directv fell $0.69 (-1.1%) to $64.60 on light volume. Throughout the day, 1,956,852 shares of Directv exchanged hands as compared to its average daily volume of 3,705,800 shares. The stock ranged in price between $64.57-$67.85 after having opened the day at $67.69 as compared to the previous trading day's close of $65.29. Other companies within the Media industry that declined today were: Digital Domain Media Group ( DDMGQ), down 15.0%, Digital Domain Media Group ( DDMG), down 15.0%, Ku6 Media ( KUTV), down 7.4% and Mandalay Digital Group ( MNDLD), down 4.7%.

DIRECTV provides digital television entertainment in the United States and Latin America. The company engages in acquiring, promoting, selling, and distributing digital entertainment programming primarily through satellite to residential and commercial subscribers. Directv has a market cap of $36.4 billion and is part of the services sector. Shares are up 30.0% year to date as of the close of trading on Monday. Currently there are 12 analysts that rate Directv a buy, 1 analyst rates it a sell, and 6 rate it a hold.

TheStreet Ratings rates Directv as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, solid stock price performance, growth in earnings per share and expanding profit margins. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the positive front, Lee ( LEE), up 11.1%, Noah Education Holdings ( NED), up 4.8%, Tiger Media ( IDI), up 4.2% and ReachLocal ( RLOC), up 3.2% , were all gainers within the media industry with Time Warner ( TWX) being today's featured media industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.
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