Lorillard Inc. (LO): Today's Featured Consumer Goods Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Lorillard ( LO) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods laggard. The sector as a whole closed the day up 0.2%. By the end of trading, Lorillard fell $2.07 (-4.5%) to $44.08 on heavy volume. Throughout the day, 7,158,442 shares of Lorillard exchanged hands as compared to its average daily volume of 3,226,200 shares. The stock ranged in price between $43.77-$45.27 after having opened the day at $45.20 as compared to the previous trading day's close of $46.15. Other companies within the Consumer Goods sector that declined today were: Omega Protein Corporation ( OME), down 8.5%, Castle Brands Incorporated ( ROX), down 7.1%, Lifeway Foods ( LWAY), down 4.8% and Standard Motor Products ( SMP), down 3.9%.

Lorillard, Inc. manufactures and sells cigarettes in the United States. The company operates through two segments, Cigarettes and Electronic Cigarettes. The Cigarettes segment manufactures and sells cigarettes. Lorillard has a market cap of $17.6 billion and is part of the tobacco industry. Shares are up 19.6% year to date as of the close of trading on Monday. Currently there are 3 analysts that rate Lorillard a buy, 1 analyst rates it a sell, and 6 rate it a hold.

TheStreet Ratings rates Lorillard as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, expanding profit margins, good cash flow from operations, impressive record of earnings per share growth and increase in net income. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself.

On the positive front, China Marine Food Group ( CMFO), up 28.9%, SGOCO Group ( SGOC), up 26.9%, Global-Tech Advanced Innovations ( GAI), up 9.9% and American Lorain ( ALN), up 7.3% , were all gainers within the consumer goods sector with Hanesbrands ( HBI) being today's featured consumer goods sector leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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