PARSIPPANY, N.J., July 23, 2013 /PRNewswire/ -- Ninety percent of kids don't eat the recommended amount of veggies each day and summer is an ideal time to try a new approach. Nickelodeon's Sam & Cat star Jennette McCurdy is on a mission to put the play back on the plate. She's teamed up with Birds Eye Vegetables for a multi-week challenge for families to seize the fun and Rewrite the Dinnertime Rules leading up Nickelodeon's 10 th annual Worldwide Day of Play this fall. To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/62540-birds-eye-and-nickelodeon-star-jennette-mccurdy-help-kids-eat-healthier (Photo: http://photos.prnewswire.com/prnh/20130723/MM47638 ) In addition to playing with their veggies and enjoying more relaxed family dinners, this summer kids and parents can also enter for a chance to win an all-expense paid trip to join Jennette McCurdy at Nickelodeon's Worldwide Day of Play flagship event. Through this campaign families have an opportunity to learn new ideas that could help shape a lifetime of healthy eating. Each week kids can follow along online at Nick.com/BirdsEye for veggie-themed games and exclusive behind-the-scenes videos with McCurdy. Parents should visit www.BirdsEye.com for easy advice on getting kids to eat their veggies, more dinner "rules" and recipe ideas created for and tested by kids. The sweepstakes deadline is August 26 at noon. "I'm excited that kids get to be in charge of the dinner rules this summer!" McCurdy says." I'm passionate about kids eating their veggies and can't wait to see the ideas from families out there." Rewriting the Rules Inspiration McCurdy and Birds Eye have the following suggestions for getting started Rewriting the Dinnertime Rules. These rules are only the beginning, McCurdy says. "Kids have endless imagination—veggie tacos, veggie faces, veggie 'try' outs and on and on. Rewriting the rules means letting them put the fun in the picture. I had so much fun filming as I played with my Birds Eye veggies, so I hope kids will watch my videos and they will provide inspiration!"