“As a consumer products company, we anticipate and respond to the changing attitudes and preferences of consumers. We will further succeed when we inspire consumers with our quality products produced sustainably and aligned with their social and environmental values,” said Bart Alexander, chief corporate responsibility officer for Molson Coors. “By building stronger partnerships with retailers to collectively advance responsibility, as well as by mobilizing consumers directly through our own efforts, improving Our Beer Print will continue to contribute to the company’s growth.”2012 Corporate Responsibility Performance The scope of this year’s report is global and covers Molson Coors operations in Canada, the UK and India. For full transparency and accuracy, the company also separately reports its share (42 percent) of the MillerCoors corporate responsibility data. In June 2011, a joint venture agreement was finalized in India with Cobra India, giving Molson Coors a 51 percent share and operational control of the newly formed Molson Coors Cobra India. This year’s report includes the environmental impacts from the brewery in India. In June 2012 Molson Coors acquired StarBev which merged with Molson Coors (UK & Ireland) and was renamed Molson Coors Europe. While the UK is included in this year’s scope, the company is transitioning the new Central European business into its reporting frameworks and will include performance from the region in 2014. Environmental Stewardship
- GHG Emissions: Achieved a 24 percent improvement in carbon emissions intensity since 2008 (equivalent to a 25 percent reduction in absolute carbon emissions). The company surpassed its 2012 target in 2010 as a result of focused efforts to invest in GHG reduction, energy efficiency and process improvements.
- Waste: Accomplished zero waste to landfill in our UK-based operations by the end of 2012. Between 2008 and 2012 the UK diverted 5,697 tonnes of waste away from landfill and avoided $500,000 in landfill taxes. The company missed its global landfill diversion target, sending 1.9 percent more waste to landfill in 2012 than in 2011. This was a stretch target and Molson Coors will continue to challenge its operations in this area through the development of a long-term global waste strategy.
- Water: At year-end 2012, water intensity was seven percent lower than in 2008. Since 2008, the company reduced total water consumption by over 12.6 million hectoliters, equivalent to 504 Olympic swimming pools. Lower than expected volumes made it difficult to reduce water intensity and caused the company to fall short of its 2012 target of 15 percent reduction.
- Energy: The company’s 2012 energy intensity was 11 percent lower than in 2008. Since 2008, the company reduced total energy consumption by over 370 million megajoules. Lower than expected volumes made it difficult to reduce energy intensity and Molson Coors did not meet the 2012 energy reduction target of 15 percent.
- Packaging: Set a new global goal to reduce packaging weight by four percent by 2015 from a 2012 baseline.
Responsible SourcingLast year Molson Coors established Supplier Standards outlining the company’s expectations of suppliers in the areas of environmental, social and economic sustainability. In 2013 the Standards will be provided to all suppliers in the U.S., U.K. and Canada, and to our international and Central European businesses in 2014. Learn more – read our case study: Working with Suppliers to Reduce our Costs and Impact . For the complete Our Beer Print 2013 Corporate Responsibility Report, visit http://www.molsoncoors.com/en/Responsibility/Reports.aspx. Molson Coors invites feedback on this year’s report and its 2015 corporate responsibility goal and 2020 targets. About Molson Coors Brewing Company Molson Coors Brewing Company is one of the world’s largest brewers. The Company’s operating segments include Canada, the United States, Europe, and Molson Coors International (MCI). The Company has a diverse portfolio of owned and partner brands, including signature brands Coors Light, Molson Canadian, Staropramen and Carling. Molson Coors is listed as the beverage industry sector leader on the 2012/2013 Dow Jones Sustainability World Index, the most recognized global benchmark of sustainability among global corporations. For more information on Molson Coors Brewing Company, visit the company’s web site, www.molsoncoors.com. Additional Media Materials: Our Beer Print video - http://youtu.be/MJmqm0-QJSM Innovation in :60 – Managing a Precious Resource - http://youtu.be/YEWItRtnvbg