READING, England, July 23, 2013 /PRNewswire/ -- Former Alcatel-Lucent Executive joins Acision to accelerate the company's IP messaging, commercial services and enterprise strategy and expand its value in mobile ecosystem Acision, a global leader in mobile messaging, today announced that its Board of Directors has appointed Adolfo Hernandez to Chief Executive, succeeding Jorgen Nilsson, who recently stepped down from the business. In his new role, the former Alcatel-Lucent (EPA:ALU) Executive will focus on the day-to-day leadership of the company to ensure Acision can capitalise on the growing opportunities in the mobile market, while boosting customer engagement, influencing its sales efforts, striving for operational excellence and inspiring innovation, as well as steering the company's product portfolio in line with market drivers. Hernandez will assume his new position from 19 thAugust 2013, reporting directly to Acision's Executive Chairman, Didier Bench, who commented: "It gives me great pleasure to announce the appointment of Adolfo to head up Acision's day-to-day operations as we make significant strides in building on our market leading position in messaging and executing on our business strategy to deliver world leading IP messaging infrastructure and business analytics solutions, as well as commercial mobile and enterprise engagement services. Transitioning our leadership came at a critical time for us, as we shift our business in line with the changing market requirements, enhanced mobile CRM models and the new world of Over-the-Top (OTT) applications. "Adolfo's passion, emphasis on motivating people, industry expertise and close relationships with senior industry influencers will enable us to build on our strong assets including our solid customer base, and robust products portfolio while getting closer to the enterprise and consumer. Adolfo will now work with the rest of our committed executive team to drive the business to the next level and take us to the forefront of the mobile messaging ecosystem."