McDonald's Corporation (MCD): Today's Featured Leisure Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

McDonald's Corporation ( MCD) pushed the Leisure industry lower today making it today's featured Leisure laggard. The industry as a whole closed the day down 0.3%. By the end of trading, McDonald's Corporation fell $2.69 (-2.7%) to $97.58 on heavy volume. Throughout the day, 13,133,807 shares of McDonald's Corporation exchanged hands as compared to its average daily volume of 4,937,100 shares. The stock ranged in price between $97.06-$97.93 after having opened the day at $97.68 as compared to the previous trading day's close of $100.27. Other companies within the Leisure industry that declined today were: MTR Gaming Group ( MNTG), down 4.6%, Orbitz Worldwide ( OWW), down 3.6%, Canterbury Park Holding Corporation ( CPHC), down 3.4% and Chuy's Holdings ( CHUY), down 2.6%.

McDonald's Corporation franchises and operates McDonald's restaurants in the United States, Europe, the Asia/Pacific, the Middle East, Africa, Canada, and Latin America. Its restaurants offer various food items, soft drinks, coffee, and other beverages, as well as breakfast menus. McDonald's Corporation has a market cap of $100.4 billion and is part of the services sector. Shares are up 13.7% year to date as of the close of trading on Friday. Currently there are 11 analysts that rate McDonald's Corporation a buy, no analysts rate it a sell, and 13 rate it a hold.

TheStreet Ratings rates McDonald's Corporation as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, growth in earnings per share, increase in net income and increase in stock price during the past year. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

On the positive front, Bowl America Incorporated ( BWL.A), up 3.5%, Chanticleer Holdings ( HOTR), up 3.0%, Nevada Gold & Casinos ( UWN), up 2.7% and Empire Resorts ( NYNY), up 1.9% , were all gainers within the leisure industry with Bally Technologies ( BYI) being today's featured leisure industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.
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