Estee Lauder Cos Inc (EL): Today's Featured Consumer Goods Laggard

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Estee Lauder Cos ( EL) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods laggard. The sector as a whole closed the day up 0.4%. By the end of trading, Estee Lauder Cos fell $0.90 (-1.3%) to $66.67 on average volume. Throughout the day, 1,303,645 shares of Estee Lauder Cos exchanged hands as compared to its average daily volume of 1,640,000 shares. The stock ranged in price between $66.63-$68.12 after having opened the day at $67.73 as compared to the previous trading day's close of $67.57. Other companies within the Consumer Goods sector that declined today were: Furniture Brands International ( FBN), down 10.1%, Tandy Brands Accessories ( TBAC), down 8.6%, Reeds ( REED), down 5.9% and Quantum Fuel Systems Technologies Worldwide ( QTWW), down 5.4%.

The Estee Lauder Companies Inc. engages in the manufacture, marketing, and sale of skin care, makeup, fragrance, and hair care products worldwide. Estee Lauder Cos has a market cap of $15.9 billion and is part of the consumer non-durables industry. Shares are up 12.9% year to date as of the close of trading on Friday. Currently there are 8 analysts that rate Estee Lauder Cos a buy, 1 analyst rates it a sell, and 4 rate it a hold.

TheStreet Ratings rates Estee Lauder Cos as a buy. The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, compelling growth in net income, revenue growth, largely solid financial position with reasonable debt levels by most measures and expanding profit margins. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

On the positive front, Federal-Mogul ( FDML), up 30.6%, China Automotive Systems ( CAAS), up 12.1%, Appliance Recycling Centers Of America ( ARCI), up 6.8% and Herbalife ( HLF), up 6.4% , were all gainers within the consumer goods sector with Ford Motor ( F) being today's featured consumer goods sector leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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