Activision Blizzard Inc. (ATVI): Today's Featured Computer Software & Services Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Activision Blizzard ( ATVI) pushed the Computer Software & Services industry lower today making it today's featured Computer Software & Services laggard. The industry as a whole closed the day up 0.4%. By the end of trading, Activision Blizzard fell $0.38 (-2.5%) to $15.15 on average volume. Throughout the day, 8,161,585 shares of Activision Blizzard exchanged hands as compared to its average daily volume of 7,577,200 shares. The stock ranged in price between $14.89-$15.66 after having opened the day at $15.38 as compared to the previous trading day's close of $15.53. Other companies within the Computer Software & Services industry that declined today were: Sungame ( SGMZ), down 4.8%, LifeLock ( LOCK), down 4.8%, Rally Software Development ( RALY), down 4.1% and Diebold Incorporated ( DBD), down 4.1%.

Activision Blizzard, Inc. publishes online, personal computer (PC), console, handheld, and mobile interactive entertainment products worldwide. It operates in three segments: Activision, Blizzard, and Distribution. Activision Blizzard has a market cap of $17.4 billion and is part of the technology sector. Shares are up 46.7% year to date as of the close of trading on Friday. Currently there are 18 analysts that rate Activision Blizzard a buy, no analysts rate it a sell, and 2 rate it a hold.

TheStreet Ratings rates Activision Blizzard as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, solid stock price performance, attractive valuation levels and expanding profit margins. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

On the positive front, China Mobile Games and Entertainment Group ( CMGE), up 7.6%, TigerLogic Corporation ( TIGR), up 7.6%, Smith Micro Software ( SMSI), up 5.8% and AutoNavi Holdings ( AMAP), up 4.8% , were all gainers within the computer software & services industry with Citrix Systems ( CTXS) being today's featured computer software & services industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the computer software & services industry could consider iShares S&P NA Tech Software Idx ( IGV) while those bearish on the computer software & services industry could consider ProShares Ultra Short Technology ( REW).

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.

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