Sony Corporation (SNE): Today's Featured Consumer Durables Winner

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Sony Corporation ( SNE) pushed the Consumer Durables industry higher today making it today's featured consumer durables winner. The industry as a whole closed the day up 0.1%. By the end of trading, Sony Corporation rose $0.48 (2.2%) to $22.59 on average volume. Throughout the day, 3,742,822 shares of Sony Corporation exchanged hands as compared to its average daily volume of 4,822,600 shares. The stock ranged in a price between $22.28-$22.68 after having opened the day at $22.29 as compared to the previous trading day's close of $22.11. Other companies within the Consumer Durables industry that increased today were: Appliance Recycling Centers Of America ( ARCI), up 6.8%, Skullcandy ( SKUL), up 4.3%, Global-Tech Advanced Innovations ( GAI), up 4.1% and Callaway Golf Company ( ELY), up 4.0%.

Sony Corporation designs, develops, manufactures, and sells electronic equipment, instruments, and devices for consumer, professional, and industrial markets worldwide. Sony Corporation has a market cap of $22.4 billion and is part of the consumer goods sector. Shares are up 97.4% year to date as of the close of trading on Friday. Currently there are 3 analysts that rate Sony Corporation a buy, no analysts rate it a sell, and none rate it a hold.

TheStreet Ratings rates Sony Corporation as a hold. The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, largely solid financial position with reasonable debt levels by most measures and solid stock price performance. However, as a counter to these strengths, we find that we feel that the company's cash flow from its operations has been weak overall.

On the negative front, Furniture Brands International ( FBN), down 10.1%, Jakks Pacific ( JAKK), down 5.2%, Ballantyne Strong ( BTN), down 4.8% and Diebold Incorporated ( DBD), down 4.1% , were all laggards within the consumer durables industry with Brunswick Corporation ( BC) being today's consumer durables industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider Consumer Discretionary Sel Sec SPDR ( XLY) while those bearish on the consumer durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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