Jamba Juice Company (NASDAQ; JMBA), a leading healthy, active lifestyle brand announced today that it has selected Spendgo to power the national launch of the new Jamba loyalty program. Having completed a successful test of the Spendgo solution in over 30 locations, the program, “My Fruitful Rewards™,” will be launched in Q1 2014 in most US locations, allowing guests to register and earn rewards by simply typing their phone number into an easy-to-use touchscreen at the point of sale. Using the latest in web, mobile, and touchscreen technology, Jamba Juice guests register for My Fruitful Rewards at the store or online and immediately begin earning on all beverage and food purchases. Once the customer has earned enough points for a reward, they are messaged in real-time at the point of sale with the option to use their award then or save it for a future visit. Spendgo’s solution provides several key pieces of functionality to Jamba’s loyalty solution, including ease of registering, enabling custom rewards based on individual purchase behavior, and the ability to segment and derive insights for future programs. “My Fruitful Rewards is the type of program Spendgo was created for,” said Ivan Matkovic, CEO, Spendgo. “Jamba’s guests are valued customers, and with the Spendgo solution, they can be rewarded in a fast, intuitive way as they make Jamba Juice a greater part of their everyday life.” Jamba Juice senior vice president and chief brand officer, Julie S. Washington added, “While there are a wide variety of companies who claim to offer a loyalty solution, none could offer the combination of integration ease, line-item awarding, behavioral targeting, and powerful customer engagement that Spendgo does, and which is so critical for our guest loyalty efforts.” Spendgo and Jamba Juice will continue the program development, adding a variety of fun and engaging rewards throughout the year, allowing bonuses on a wide variety of menu items.