ALTRINCHAM, England, July 22, 2013 /PRNewswire/ -- UK-based insurance software provider Aquarium Software Ltd has today announced the expansion into the North American market with the formation of Aquarium Software, Inc. In addition, David B Goodnight has been retained to spearhead Aquarium's entry into the US market. Building on Aquarium's recent successful deployment with Pets Plus Us in Canada, David will be responsible for establishing and assisting with the staffing of Aquarium's North American office based in Kerrville, TX. In addition he will assist with business development and oversee and manage North American customer relations. (Photo: http://photos.prnewswire.com/prnh/20130722/629630 ) Aquarium's VP of Sales & Marketing, Mark Colonnese, commented, "We are delighted to have David join the team. As a seasoned business professional with insurance start-up and operations experience, David complements perfectly our software expertise and really strengthens our team. I am very excited about what David brings to the table and look forward to working with him closely to grow our US operation." In response, David Goodnight added: "I am very excited about working with Aquarium Software in North America. From my previous experience in managing the development and implementation of a customized insurance software solution, I am convinced that Aquarium is a much better and more cost-effective solution. Although my initial focus will be on the pet insurance industry, Aquarium Software has an insurance platform that can be quickly customized and deployed into any P&C insurance product environment." Notes to editorsAbout Aquarium Founded in 2006 Aquarium Software Limited provides innovative web-based solutions to the insurance industry from policy underwriting, sales & collections to claims management. Headquartered in the UK, Aquarium services multiple P&C sectors including property, commercial, motor, mobile phone & gadget and pet. In 2012 across all its business lines Aquarium processed several million claims. Within pet, Aquarium's solution supports: policy administration, underwriting, quote, sell and premium collection processes. It also includes a fully integrated workflow-centric claims management software solution providing high levels of process automation and an integration with e-claims solutions.