Springleaf Financial Signs Agreement With Acxiom For High-Performance Customer And Prospect Database Management

Springleaf Financial, a leader in consumer credit, has selected Acxiom® (Nasdaq: ACXM) to provide customer and prospect database management support, including new customer acquisition, early engagement, ongoing customer development and analytics.

Springleaf will use Acxiom’s Acquisition Database Solution supporting customer and prospect marketing through all customer touch points, including mobile, email and direct mail across all U.S. markets.

“We chose Acxiom because we have total confidence in their experience to deliver leading-edge innovation in a cost-effective manner,” said Springleaf’s Chief Marketing Officer Scott Lascelles. “Their ability, as a partner, to help us continue to expand and grow our business is proven in our industry.”

“Acxiom will help Springleaf build on their 90+ years of personalized service with customers and prospects,” said Acxiom Chief Revenue Officer Nada Stirratt. “We are thrilled to play a part in their success by leveraging our leading-edge marketing applications delivered efficiently to their desktops.”

About Springleaf Finance

Springleaf Finance, Inc., through its subsidiary companies (Springleaf), is a leading provider of consumer credit based in Evansville, Indiana. Springleaf makes secured and unsecured personal loans. In addition to its lending activities, Springleaf offers credit and non-credit insurance through subsidiary insurance companies. Springleaf has over one million customers and originates loans through its more than 800 branches located across the U.S. For more information, visit www.SpringleafFinancial.com.

About Acxiom

Acxiom is an enterprise data, analytics and software-as-a-service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. For more information about Acxiom, visit Acxiom.com.

Acxiom is a registered trademark of Acxiom Corporation.

Copyright Business Wire 2010

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