"choiceADVANTAGE sets the industry standard for ease-of-use, functionality and affordability," Davis said. "The system has been so effective for Choice franchisees that other hoteliers, including chains and independents, have asked to use it."Recognizing an unmet need in the marketplace, Choice earlier this year launched SkyTouch Technology as a separate division to develop and market cloud-based technology products for the lodging industry. The new division's debut product, SkyTouch Hotel OS, draws heavily on the success of choiceADVANTAGE to make a scalable, cloud-based PMS with low upfront costs available to hotel operators industry-wide. Davis' IT career spans 25 years. Before joining Choice Hotels, he was an advanced systems engineer for Electronic Data Systems (EDS) focusing on the hospitality sector. Prior to that, he designed global reservation solutions for Cendant Corp., now Wyndham Worldwide Corp. Davis earned a Bachelor of Science degree in business administration with a focus on hospitality management from Northern Arizona University. He serves now on the University's School of Hotel and Restaurant Management Advisory Board. Under Davis' leadership, Choice Hotels has earned multiple recent technology honors, including a Hospitality Technology Visionary Award and an Oracle Innovation Award. About Choice Hotels Choice Hotels International, Inc. franchises over 6,200 hotels, representing more than 500,000 rooms, in the United States and more than 30 other countries and territories. As of March 31, 2013, 395 hotels, representing more than 30,000 rooms, were under construction, awaiting conversion or approved for development in the United States. Additionally, 81 hotels, representing approximately 7,000 rooms, were under construction, awaiting conversion or approved for development in more than 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, as well as its Ascend Hotel Collection membership program, serve guests worldwide. Choice Hotels International offers the Choice Privileges® rewards program. With nearly 17 million members worldwide, is one of the fastest growing hotel loyalty programs in the travel industry.