AOL Inc. (NYSE:AOL) today announced that Bob Lord is joining the company as CEO of AOL Networks, effective August 1. Lord most recently was Global CEO of Razorfish and CEO of Publicis Groupe’s Digital Technologies Division.
Lord has been at the epicenter of the convergence of advertising strategy and technology innovation throughout his career. He has been at Razorfish since 2000, prior to Publicis’ acquisition in 2009. Most recently, he has also been CEO of the company’s Digital Technologies Division, which includes Razorfish, the DigitasLBi network and Denuo. In addition to his oversight of a 7,500-person organization, he was responsible for driving the agencies’ digital product offerings, including Fluent and CRM365. He recently published the book Converge, which calls on brands to embrace technology-driven marketing ecosystems and thrive within them.Lord has held various leadership roles at Razorfish including, COO, President of the East region and the leader of VivaKi’s digital assets and Digital Transformation Team, a cross-agency group charged with developing a strategy to accelerate digital capabilities for Publicis Groupe. Lord sits on the board of directors for the Ad Council and the IAB, the Advisory Board of the Nantucket project and is an active member of TED. He holds a MBA from Harvard University and an engineering degree (BS) from Syracuse University. You can learn more about AOL Networks at http://www.aolnetworks.com/. About AOL Networks AOL Networks enables the world's top marketers and media brands to reach consumers across desktop, mobile, tablet and connected TVs with impact through premium experiences, programmatic buying and performance driven campaigns. It is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their online brands. AOL Networks brands include Advertising.com, The AOL On Network, Be On, ADTECH and Pictela. About AOL AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.