AOL Inc. (NYSE:AOL) today announced that Bob Lord is joining the company as CEO of AOL Networks, effective August 1. Lord most recently was Global CEO of Razorfish and CEO of Publicis Groupe’s Digital Technologies Division.
AOL Hires Bob Lord to Be CEO of AOL Networks (Photo: Business Wire)
Lord will oversee all aspects of AOL Networks, AOL’s flagship technology stack that services more than 22,000 publishers and 4,000 advertiser and agency clients. Lord will be based in New York City, report to AOL Chairman and CEO, Tim Armstrong, and be a member of the AOL corporate leadership team. “Bob is clearly one of the most impressive executives in our industry,” said Armstrong. “He’s been a digital marketing and technology leader for nearly two decades and has worked with some of the world’s most renowned agencies and brands throughout his career. He has a proven track record of driving innovation within an organization. I know Bob will bring the same drive and energy to AOL Networks and accelerate growth in the business. His technology background will be pivotal as AOL continues its mission to simplify digital advertising at scale across platforms, screens and formats.” “This is a particularly exciting time to be joining AOL Networks,” said Lord. “Today’s advertisers and publishers want premium solutions that can be put to work simply, seamlessly and at scale. AOL Networks is both leading and innovating in this space. I look forward to working closely with Tim, the AOL Networks executive team and the marketing community to continue growing the business and providing meaningful solutions to marketers and agencies.” “In my position at Razorfish, I got a front row look at the competitive advantage of the AOL Network technology and the progress the business has made over the past couple of years. I also see an opportunity to take it to the next level delivering effective premium solutions to our publisher and advertiser partners,” Lord said.