ST. PETERSBURG, Fla., July 18, 2013 /PRNewswire/ -- Raymond James Financial, Inc. (NYSE-RJF) today announced it has partnered with Hearsay Social, the leading provider of social sales platforms, to support advisors in continuing to build customer relationships and grow their businesses through the use of social media. Raymond James took a leadership role in the industry when it first launched social media marketing and compliance tools for its financial advisor population in November 2011, and has seen adoption by advisors grow steadily over the past 20 months, to over 2,000 of its almost 6,000 North American-based advisors. "Social media engagement is becoming critical to helping advisors manage and build their brands and support their client and prospective client communications," says Mike White, chief marketing officer at Raymond James. "We are pleased to be able to offer our advisors more capabilities, greater flexibility and enhanced technology through the Hearsay Social platform. Advisors who incorporate social communication strategies into their broader marketing and communications efforts can improve their ability to support deepening client relationships and add new ones. "Hearsay Social's platform not only helps keep them compliant, but will help advisors take advantage of many of the communication and relationship-building features that are unique to social media platforms. The ability to utilize this platform on mobile devices and non-work computers is an additional benefit," adds White. Raymond James selected Hearsay Social to continue to support its financial advisors' use of social media in engaging with clients, attracting prospects, and helping to grow their practices. Many firms have addressed social media compliance, but Raymond James understands how valuable social media can be to support deeper client relationships and help advisors build their businesses. By deploying the complete Hearsay Social solution suite, including social sales, marketing, and compliance, Raymond James continues its industry leading commitment to social media as a channel for communication and client interaction.