DPReview.com, the world’s leading photography technology and news website, officially opened GearShop to the public today. GearShop ( http://gearshop.dpreview.com) is a highly curated and content-rich online store for buying cameras, lenses and photography accessories. Utilizing DPReview’s comprehensive testing and research, GearShop provides photography enthusiasts with expert guidance when buying cameras and photography equipment online. In celebration of the launch, GearShop customers will be able to claim up to $150 in free accessories with select camera purchases now through July 27, 2013. “Given the chance, we have always felt we could build an online store that offers encyclopedic knowledge and personal service from passionate and enthusiastic experts,” said Simon Joinson, General Manager for DPReview.com. “We think photography enthusiasts will love this shopping experience. We’ve worked hard to develop GearShop into the best photo specialty store on the web.” GearShop’s selection of cameras, lenses and photography accessories has been hand-picked for photographers, by photographers, and every product in the store has been approved for inclusion by the DPReview editorial staff. Since 1998, DPReview’s unwavering dedication to consistent, repeatable testing has helped millions of photographers find their way through the forest of specifications, marketing speak and technical jargon to choose the right camera for their needs and budget. GearShop offers customers rich, informative product pages that combine DPReview content with 360-degree views of products, sample images and exclusive video content. GearShop will also feature the GearList, which provides recommendations and product news personalized to each customer. Customers can add their current photography gear to their GearList to receive relevant updates, information about compatible products and deals on upgrades. GearShop offers free two-day shipping on all orders. Returns are free for eligible items. About DPReview.com Digital Photography Review ( dpreview.com) is the world’s number one destination for unbiased, in-depth reviews and news coverage of digital cameras, lenses and accessories, and home to one of the largest discussion forums on the web. Since 1998, DPReview’s unwavering dedication to consistent, repeatable testing has helped millions of photographers find their way through the forest of specifications, marketing speak and technical jargon and choose the right camera for their needs and budget.