News Corporation (NWSA): Today's Featured Media Winner

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

News Corporation ( NWSA) pushed the Media industry higher today making it today's featured media winner. The industry as a whole closed the day up 0.1%. By the end of trading, News Corporation rose $0.61 (4.0%) to $15.89 on average volume. Throughout the day, 13,408,331 shares of News Corporation exchanged hands as compared to its average daily volume of 14,899,900 shares. The stock ranged in a price between $15.29-$15.96 after having opened the day at $15.36 as compared to the previous trading day's close of $15.28. Other companies within the Media industry that increased today were: Emmis Communications ( EMMS), up 8.7%, Ku6 Media ( KUTV), up 7.5%, VisionChina Media ( VISN), up 7.0% and Dolan ( DM), up 6.5%.

News Corporation operates as a diversified media company worldwide. News Corporation has a market cap of $5.6 billion and is part of the services sector. Shares are unchanged year to date as of the close of trading on Tuesday. Currently there are 2 analysts that rate News Corporation a buy, 1 analyst rates it a sell, and 2 rate it a hold.

TheStreet Ratings rates News Corporation as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity, attractive valuation levels and solid stock price performance. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

On the negative front, Digital Domain Media Group ( DDMGQ), down 22.7%, Digital Domain Media Group ( DDMG), down 22.7%, Tiger Media ( IDI), down 5.6% and YOU On Demand Holdings ( YOD), down 5.0% , were all laggards within the media industry with Scripps Networks Interactive ( SNI) being today's media industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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