NEW YORK (TheStreet) -- The broader market trended higher except for the Nasdaq, which lagged behind due to tech companies struggling to post solid earnings reports.Google ( GOOG) and Microsoft ( MSFT) were the biggest contributors to Friday's down day in technology. Both companies missed top- and bottom-line estimates Thursday but the former held up much better than the latter once the markets opened Friday. On CNBC's "Fast Money" TV show, Guy Adami said Google had a much better story than what it first looked like on Thursday. He added he was looking for Google to hold support at $850 and it didn't even get close to that mark, rallying hard throughout Friday, and he thinks that will continue through next week. Josh Brown said he really liked the tech giant and would be looking to add more.He also added that the only real sour part of the earnings report was that Google didn't make as much money on mobile ad space, but the sheer volume of mobile ads and the rate they are increasing should offset going forward. While he was forgiving on Google, the tables turned quickly for Microsoft. He said that the software giant's report was "a bomb" and that this quarter looked like an inflection point for the company's shares to go lower, citing that management did not sound optimistic about its core business. He also called out investors who bought the stock for its dividend, saying those who bought it for that reason just lost two years' worth of gains with today's double-digit percentage selloff. Brian Kelly thought that in general the dividend perspective could be scary for certain investors. He said that as investors shifted out of bonds because of the low yields in favor of dividends, the volatility could be much harder to stomach in events such as Microsoft's selloff. As they shifted focus to Netflix ( NFLX), which reports earnings on Monday, Melissa Lee, the show's host, wanted to know if traders should buy, hold or sell the content giant ahead of the event. Adami said he was going to go out on a limb and say that you should buy it. Tim Seymour said that he was really pleased with the content from the company, but the valuation was too hard gauge and therefore called it a hold. Kelly felt similar and also marked Netflix as a hold. Brown said the results would be a coin flip.
Friday's "Top Trades" on the show included the industrials plus Chipotle Mexican Grill ( CMG) and Assured Guaranty ( AGO), with the traders breaking down how to play them. Representing the industrial names was General Electric ( GE), Honeywell ( HON) and Whirlpool ( WHR), all three of which beat earnings estimates on Friday. Seymour was really liking General Electric's earnings report, saying that margins were looking really strong and management expects them to do well for the remainder of the year. He also said GE is going to downsize GE Capital, while aerospace and gas and oil are doing well. He thinks investors should ride this one out for the rest of the year. Chipotle Mexican Grill beat on both top- and bottom-line estimates and as a result, popped 7% higher on Friday, while hitting a new 52-week high. Brown noted that a lot of fund managers were caught short because they thought the shift from Chipotle to Yum! Brands' ( YUM) Taco Bell was on. Clearly it is not, he added. Many people thought that Assured Guaranty would be hurt a lot more by the bankruptcy announcement from the city of Detroit. Kelly said the company isn't on the hook for as much as most had originally thought and that any further weakness will be a buying opportunity. Sherwin Williams ( SHW) dropped 7% this week and Brown says it's only because it's been so good, for so long that analysts had gotten ahead of themselves. He will be a buyer if it presents a little more weakness. Kelly is a buyer of Yahoo! ( YHOO) if it can pull back to the $28 level and hold. He added that the Alibaba IPO will add to Yahoo!'s valuation. FedEx ( FDX) advanced 5% over the previous five trading sessions and Adami said the stock woes from the third quarter are gone and he thinks it will continue higher. He added that he is looking for $110 on the stock. American Express ( AXP) reported earnings this week, and as a result had its biggest one-day drop in over a year. However, Seymour said that he liked the company and its fundamentals and was a buyer on the weakness. Looking ahead, Adami said that he was not a buyer of McDonald's ( MCD), which reports earnings on Monday before the open. He added that he thinks the company, which is up 13% year to date, will disappoint and possibly miss earnings per share estimates. As a result, he said to look at McDonald's at $97 and not before then. For their final trades, Brown said to buy Google on the dip. Seymour said he is a buyer of Brazil via Tim Participaes ( TSU). Moving around the globe, Kelly is a seller of Australia via the MSCI Australia Index Fund ( EWA) and Adami likes the iShares 20+ Year Treasury Bond ETF ( TLT). -- Written by Bret Kenwell in Petoskey, Mich. Follow @BretKenwell Follow TheStreet.com on
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