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NEW YORK ( TheStreet) -- Yelp (NYSE: YELP) hit a new 52-week high Wednesday as it is currently trading at $40.61, above its previous 52-week high of $40.59 with 691,995 shares traded as of 12:11 p.m. ET. Average volume has been 1.6 million shares over the past 30 days. Yelp has a market cap of $1.2 billion and is part of the technology sector and internet industry. Shares are up 106.7% year to date as of the close of trading on Tuesday. Yelp, Inc. operates Yelp.com, an online urban city guide that helps people find places to eat, shop, drink, relax, and play based on the informed opinions of a community of locals in the know.