Royal Caribbean Cruises Ltd. (RCL): Today's Featured Leisure Winner

Royal Caribbean Cruises ( RCL) pushed the Leisure industry higher today making it today's featured leisure winner. The industry as a whole closed the day down 0.1%. By the end of trading, Royal Caribbean Cruises rose $0.50 (1.4%) to $35.80 on light volume. Throughout the day, 1,258,787 shares of Royal Caribbean Cruises exchanged hands as compared to its average daily volume of 1,906,000 shares. The stock ranged in a price between $34.95-$35.81 after having opened the day at $35.30 as compared to the previous trading day's close of $35.30. Other companies within the Leisure industry that increased today were: Bally Technologies ( BYI), up 7.0%, PokerTek ( PTEK), up 4.2%, Multimedia Games ( MGAM), up 3.1% and Einstein Noah Restaurant Group ( BAGL), up 2.8%.

Royal Caribbean Cruises Ltd. operates as a cruise company worldwide. It owns five cruise brands comprising Royal Caribbean International, Celebrity Cruises, Pullmantur, Azamara Club Cruises, and CDF Croisieres de France. Royal Caribbean Cruises has a market cap of $7.8 billion and is part of the services sector. Shares are up 3.8% year to date as of the close of trading on Monday. Currently there are 7 analysts that rate Royal Caribbean Cruises a buy, no analysts rate it a sell, and 6 rate it a hold.

TheStreet Ratings rates Royal Caribbean Cruises as a hold. The company's strengths can be seen in multiple areas, such as its revenue growth, good cash flow from operations and increase in net income. However, as a counter to these strengths, we also find weaknesses including generally higher debt management risk, disappointing return on equity and poor profit margins.

On the negative front, Del Frisco's Restaurant Group ( DFRG), down 5.8%, Chuy's Holdings ( CHUY), down 5.3%, Buffalo Wild Wings ( BWLD), down 4.3% and Diversified Restaurant Holdings ( BAGR), down 3.2% , were all laggards within the leisure industry with Darden Restaurants ( DRI) being today's leisure industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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