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CA Technologies (NASDAQ:CA) today announced that Lauren P. Flaherty has been named executive vice president and chief marketing officer, effective August 1, 2013. Flaherty will report directly to CA Technologies Chief Executive Officer Michael P. Gregoire.
CA Technologies today named Lauren Flaherty executive vice president and chief marketing officer. (Photo: Business Wire)“Lauren brings an incredible amount of business and marketing expertise to CA Technologies,” said Gregoire. “Not only is she an outstanding marketing executive with a proven track record of success, her insight and knowledge of the technology industry, sales, and lead generation, will help us capitalize on emerging trends to further drive revenue growth across all of our businesses, including cloud, Software-as-a-Service (SaaS), security, mobile, and DevOps, as well as the mainframe.” Before joining CA Technologies, Flaherty was executive vice president and chief marketing officer at Juniper Networks, one of the world’s most successful networking companies. Flaherty joined Juniper in 2009 and is credited with creating a world-class marketing capability that now extends from brand thought leadership and pipeline generation to digital, mobile and social media. “I am thrilled to be joining Mike and the CA Technologies team,” said Flaherty. “In addition to an incredible portfolio of IT management products and solutions, CA Technologies marquee installed base of hundreds of Fortune 500 companies speaks to both the value and importance of what CA software delivers to the market." Previously, Flaherty was chief marketing officer at Nortel Networks. She also spent more than 25 years at IBM in a number of senior positions with responsibilities spanning product and corporate marketing, product management, lead generation, advertising, digital, social, and communications. In addition to her many industry awards, Flaherty is a member of the Board of Directors for the AdCouncil and holds chair seats on several CMO advisory boards. She is a graduate of Syracuse University and is married with two children.